Self-marketing brand skills for business students
نویسندگان
چکیده
منابع مشابه
Developing Intercultural Skills for Business Students
Intercultural skills have been increasingly important to business graduates operating in global economies. This paper evaluates the adaptation of the ExcelL Intercultural Skills Program to an international human resource management course, and examines the effectiveness of integrating case study methods with the skills-based ExcelL program. The primary purpose of the study was to assess the use...
متن کاملInvestigating Students' Self-Assessment Skills
Student modeling approaches predominantly focus on modeling student knowledge. For effective learning, however, it is necessary to teach students how to learn, as well as to provide support for learning domain knowledge. Recently, a number of projects focused on students’ learning strategies, and initiated work on modeling students’ metacognitive skills, such as self-explanation and reflection....
متن کاملAssessing Students’ Self-regulatory Skills
Students’ ability to use self-regulatory learning skills is becoming increasingly important with the advent of web-based learning. Online courses delivered through the Web require students to take more ownership over how and when learning takes place, rather than tutors and lecturers making these decisions. This comes at a time when higher education institutions have increasing pressure to deve...
متن کاملProviding Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...
متن کاملBrand Loyalty and User Skills
The paper develops the idea that brand loyalty is a rational thing for a consumer to have. The reason is that a consumer’s experience with a brand creates user skills which make that brand more useful to the consumer than other brands, even though these, given the same experience, would be equally useful. In a brand switching model this implies that the consumer will switch brands only if there...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2015
ISSN: 0263-4503
DOI: 10.1108/mip-09-2013-0141